Albion's long awaited search for a new head coach is finally over after Slaven Bilic - four months after Darren Moore was sacked.
The Croatian has signed a two-year contract at The Hawthorns and has already set his sights on promotion.
"Albion have a short-term project and a long project and they do not clash," Bilic said.
“They wanted me to lead them, to help improve them. They made it clear they wanted me to be the one to lead them in this and I didn’t think twice once they had spoken to me."
The 50-year-old has an impressive managerial pedigree. After a playing career, which included spells at West Ham and Everton, he went on to manage Hajduk Split. He then went on to manage his country between 2006 and 2012.
Spells in Russia at Lokomotiv Moscow and in Turkey at Besiikas followed before he was appointed West Ham manager in 2015. On average, Bilic has a 46% win record as a boss.
“I’m delighted with this opportunity, of course," Bilic continued.
“We want to improve, we want to improve on the pitch and Albion have convinced me they want to return to the Premier League."