Dwight Gayle lit up The Hawthorns with two wonderful strikes either side of half time as Albion beat local rivals Stoke City 2-1.
The Baggies were on top for much of the game with Ahmed Hegazi and Harvey Barnes both coming close before Gayle's wonderful opener.
The striker started a fine flowing move before a one-two with Kieran Gibbs saw him spin clear of his marker before sending England goalkeeper Jack Butland the wrong way before firing home.
Kyle Bartley then had a goal disallowed for offside as the Baggies dominated the opening 45 minutes. Stoke's only real opportunity came when former winger James McClean chased down Sam Johnstone's attempted clearance.
It was much of the same after the break and Albion fans were cheering again when another former old-boy Saido Berahino was hauled off after 54 minutes following another poor display in front of his old supporters.
Gayle showed Berahino how it's done on the hour when he raced on to Jake Livermore's fine through ball before smashing the ball past Butland for his second.
Albion looked to be heading for their first clean sheet of the season but Erik Pieters' thunderbolt rocketed past Johnstone in the last minute.