Luke Moore has insisted he'll be doing everything he can against his boyhood club Aston Villa tomorrow (KO 12.45pm) to help Albion win three valuable points. The former Villa youngster spent ten years at the club before signing on permanently at The Hawthorns in the summer but declared his loyalties lie firmly with the Baggies now.
"Any ex-player looks forward to the first time they go back to their old club and I'm no different," Albion's No.16 said.
"I fully intend to enjoy the occasion but we have been on a good run and we are going there to continue that.
"Everyone knows I have been deep-rooted in Villa but I am at West Brom now and that is the most important thing.
"I always had a good relationship with the Villa fans but I'll be going there trying to score against their team."
After initially arriving this time last year on loan the former England Under-21 striker had a stuttering start which was hampered by suspension after receiving his marching orders in his first start for the club. However, since the season-ending injury to Ishmael Miller, Moore has found form after a run of games and opened his account during the 2-1 victory over Manchester City last month.
"I feel settled here now," the 22-year-old continued.
"It was my decision to come here.
"You have to get used to new things and it did take me a while to feel comfortable.
"But I feel comfortable now and hopefully that will be reflected on the pitch.
"Every single player who doesn't play is low and I am definitely no different.
"I don't like sitting on the bench.
"But you have a lot of lows and highs in this game.
"Hopefully, it is turning around for me now.
"I knew I could make a positive impact on the side and that's hopefully what I am proving.
"I am a lot happier now I am playing.
"I will work hard for the team and my team-mates.
"As long as we stay up, that's the main thing."