Mowbray is desperate to go one step further next season after losing to Derby in the Championship play-off final. In a message to the fans he said: "I would be excited about it all, rather than worrying about it. I want people who want to play for our club, who want to be proud to play for the supporters and their team-mates. I want to build a club everyone will be proud of. The out-goings? Let's wait and see. I want to build a club everyone will be proud of. I think every manager wants to create his own team and it takes time to do that. You hope that you have those players when you come to a club and that they share your philosophies. If people don't want to be here then I'll try and facilitate something for them."
Mowbray hinted that he felt some of Albion's troops got carried away with their 'star status' last season - and forgot to put the work in where it mattered most - on the pitch.
He added in the Birmingham Post: "There was a perception that we had these top top players, with big names but results have to suggest that. But top players win, top players achieve, top players are in the Premier League at a high level."