Darren Moore has been sacked as Head Coach of West Bromwich Albion.
Moore has been dismissed after losing ground in the hunt for automatic promotion to the Premier League.
Disappointing defeats to promotion rivals Sheffield United and Leeds United, coupled with yesterday's draw with bottom side Ipswich Town were the final straw for Albion's board.
"This has been an enormously difficult decision for a Club which will always hold Darren in such high regard," said Albion Chief Executive Mark Jenkins.
“He took over at a very difficult time last season and reunited the Club, a contribution that will never be forgotten.
“But we have made it clear from the outset that everything this season was geared to making as swift a return to the Premier League as possible.
“Unfortunately Darren has not been able to engineer the consistency of form and results to convince the board that this objective would be met.
“After discussions with our owners, the difficult decision to make a change was taken. Darren’s dedication over the last 12 months is not underestimated and there will always be a welcome for him at The Hawthorns.
“But we have to place the Club’s best interests at the forefront of our thinking and we must do everything we can to try to deliver the promotion we have targeted."
The club say a replacement for Moore will be made as soon as possible.