Search continues for sponsors

Albion's search for a new main sponsor looks set to continue after revealing discussions with interested parties are still on-going months after it was revealed T-Mobile would not be renewing their contract.

At a time in the football calendar when most fans are preparing to buy new kits for the forthcoming pre-season fixtures, the club's downfall in negotiating a new deal has come at the expense of Baggies fans being made to wait until at least mid-July for the away kit.

It is now expected the home shirt will be on sale early August before Albion's first home game against Everton.